![]() ![]() He took a cue from Nicki Minaj, perhaps the rapper who most adeptly straddled the worlds of rap and pop during this era before they overlapped significantly. He followed it up months later with “One Dance,” a dancey, Afrobeats-infused hit which spent 10 weeks at the top of the Billboard Hot 100, the first of Drake’s singles to hit that No. Drake’s inescapable 2015 bop “Hotline Bling” was engineered to be a viral hit, from the meme-able music video (now viewed nearly 2 billion times on YouTube) to the infectious opening beat. So they started to fuse the two genres, a venture that became particularly successful with the advent of streaming. 1s without featuring on pop records, experts noted in CNN Original Series “The 2010s.” Rappers like Drake could contribute a verse to a song by Rihanna, but they had a more difficult time reaching the same heights solo on the Billboard charts. Revisit some of the predominant trends in music that came to define a mercurial decade, from pop-rap and boy bands to aesthetic sadness and protest anthems.Īt the beginning of the 2010s, rap stars had trouble scoring their own No. But we were online for all of it, and apps like Spotify and TikTok catapulted certain songs and genres to popularity and even influenced the kind of music that gets made at all. ![]() The cultural climate and digital landscape influenced the music we listened to, too: We started the decade in the optimism-heavy Obama era and ended it in a pandemic and a sharply divisive political climate. Within 10 years, pop culture evolved (and, in some people’s view, devolved) more rapidly than ever before, due largely to the advent and ever-growing influence of social media. ![]() The 2010s felt more like a century than a decade. ![]()
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